Eslam Mohamed is a Graphic Designer and Illustrator living and working in Qatar. Say hi!
RESTAURANT BRANDING
With restaurant branding, we grab the ideas out of your head and slap them onto the chopping block, keeping the ingredients that work and complementing them with a plethora of new ideas to transform your restaurant concept to reality. We advise you on the details and create various materials that come together to create an atmosphere that lends itself to an unforgettable experience for your guests.
In the restaurant industry, it is imperative to create a brand that completely captivates each and every guest even before they walk through the door. Restaurants are heavily dependent on word of mouth advertising and having a constant buzz around town to keep patrons coming back time and time again. We utilize various advertising and social media outlets to make this happen, but it all relies on a solid, strong restaurant brand image. We have the recipe for success, and all we ask of you is to continue creating and serving up delicious dishes.
RESTAURANT LOGO DESIGN
A well-designed logo depicts a professional, established, and well-designed restaurant. Your logo conveys a message to customers that speaks volumes about the quality of your food and the level of your customer service. Our team of restaurant branding experts is equipped with the restaurant industry insight and design skill necessary to provide you with a creative mark, meant to be the true representation of your restaurant’s vision.
Paired with a color palette and tailored typographic design, your logo will become representative of your restaurant within your market. Our unique logo design process provides multiple logo formats, including a logo outline that gives you the details on font and color usage.
MENU DESIGN
A good menu should convey your restaurant’s personality, be designed to achieve your restaurant’s underlying goals, and ultimately entice customers to place an order. There’s a psychology to menu design that dictates color, placement, and pricing.
A well-designed menu will not only appeal aesthetically to your customers, but it might actually drive your average ticket up. Don’t throw everything but the kitchen sink at your menu, leave the design to the restaurant branding experts — us!
RESTAURANT INTERIOR DESIGN
We will bring your brand to life throughout the interior and exterior of your restaurant by implementing eye-catching interior design, clear and creative options for wayfinding, effective counter communication, interior and exterior signage, and overall visual appearance. We will address every customer touchpoint along the way, so that the customers’ journey becomes an experience that imprints your brand in the minds of your customers.
During the process, we will advise you on such details as tile selection, wall color and texture, flooring, furniture and fixtures, lighting, and other decor that will ultimately bring your restaurant brand to life within your space.
You can’t connect the dots looking forward; you can only connect them looking backwards.
That is Our Principle

VISUAL IDENTITY

Determining a visual direction before setting out to create a brand is a wise investment. It allows us to create a clear roadmap to guide your branding adventure, and it offers us the invaluable opportunity to ensure that the brand we create is a brand that you feel aligns with your business goals. Our team will curate various patterns, photos, colors, and fonts to create a distinct visual direction. This direction will serve as a starting point for developing your brand image and personality, and will act as a guideline for the creation of future brand assets. Practically speaking, we will create multiple options for the visual direction of your brand. You will select one of the options, and all branding work will follow the lead of that direction.

BRAND EVALUATION

I will delve into your industry to pinpoint your target market before completing a comprehensive assessment to reveal whether your brand assets are reaching and resonating with that target. We will also determine whether the brand that has been created is in fact an accurate representation of what you offer to consumers. Basically, we will investigate to find out what’s working and what’s not so that we can make a strategic recommendation about what improvements should be made.

LOGO DEVELOPMENT

A well-designed logo allows a business to appear professional and polished to clients and potential customers. branding experts can create a versatile, simplistic mark that is a true representation of your company. This mark, paired with a carefully selected color palette and a well-crafted typographic design will become distinctive in your industry and give you a leg up on the competition. Our logo design process delivers multiple logo formats along with a logo outline, providing details on font and color usage.

NAME DEVELOPMENT

The objective of the naming process is to establish a memorable and meaningful name that will have a positive impact for your brand. Your name needs to stand out among competitors and appropriately encompass your network’s target audience, brand message, and vision. Using our expert experience and various naming principles, we carefully guide you through the naming process until a compelling and creative name sticks.

ENVIRONMENTAL BRANDING

I will bring your brand to life within the walls of your business through interior design, wayfinding, communication, signage, and overall visual appearance. By weaving your brand throughout your space, we will create cohesion throughout the environment that puts your brand on display to visitors, thus enhancing brand awareness. We advise you on the details, providing ideas and concepts that, when carried out, come together to create an atmosphere that lends itself to a deeper connection with your customers. This includes ideas, strategies, a visual presentation, and development of graphic design elements contained in the environment.

BRAND MANAGEMENT

If you’ve seen the look and feel of your brand assets and marketing materials change drastically from one year to the next for no obvious or strategic reason, it may be possible that your brand is not being managed well. By overseeing your marketing, we are able to ensure that your brand remains within the guidelines set out in the branding exercise, and that changes are made strategically when necessary. A cohesive brand lends itself to a more professional image, ultimately aiding in business growth.

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