Determining a visual direction before setting out to create a brand is a wise investment. It allows us to create a clear roadmap to guide your branding adventure, and it offers us the invaluable opportunity to ensure that the brand we create is a brand that you feel aligns with your business goals. Our team will curate various patterns, photos, colors, and fonts to create a distinct visual direction. This direction will serve as a starting point for developing your brand image and personality, and will act as a guideline for the creation of future brand assets. Practically speaking, we will create multiple options for the visual direction of your brand. You will select one of the options, and all branding work will follow the lead of that direction.
I will delve into your industry to pinpoint your target market before completing a comprehensive assessment to reveal whether your brand assets are reaching and resonating with that target. We will also determine whether the brand that has been created is in fact an accurate representation of what you offer to consumers. Basically, we will investigate to find out what’s working and what’s not so that we can make a strategic recommendation about what improvements should be made.
A well-designed logo allows a business to appear professional and polished to clients and potential customers. branding experts can create a versatile, simplistic mark that is a true representation of your company. This mark, paired with a carefully selected color palette and a well-crafted typographic design will become distinctive in your industry and give you a leg up on the competition. Our logo design process delivers multiple logo formats along with a logo outline, providing details on font and color usage.
The objective of the naming process is to establish a memorable and meaningful name that will have a positive impact for your brand. Your name needs to stand out among competitors and appropriately encompass your network’s target audience, brand message, and vision. Using our expert experience and various naming principles, we carefully guide you through the naming process until a compelling and creative name sticks.
I will bring your brand to life within the walls of your business through interior design, wayfinding, communication, signage, and overall visual appearance. By weaving your brand throughout your space, we will create cohesion throughout the environment that puts your brand on display to visitors, thus enhancing brand awareness. We advise you on the details, providing ideas and concepts that, when carried out, come together to create an atmosphere that lends itself to a deeper connection with your customers. This includes ideas, strategies, a visual presentation, and development of graphic design elements contained in the environment.
If you’ve seen the look and feel of your brand assets and marketing materials change drastically from one year to the next for no obvious or strategic reason, it may be possible that your brand is not being managed well. By overseeing your marketing, we are able to ensure that your brand remains within the guidelines set out in the branding exercise, and that changes are made strategically when necessary. A cohesive brand lends itself to a more professional image, ultimately aiding in business growth.